dfrnt. move
The movement to change coffee culture
Coffee is more than a drink, it is an experience and a daily ritual. At DFRNT.MOVE, we invite everyone to leave behind low-quality commercial coffee and embrace specialty coffee: accessible, responsible, and delicious.
The change begins
The first step of DFRNT.MOVE is to inspire a transformation in the way people see coffee. The goal is for each cup to stop being a simple habit and become an act of impact:
Cultural change: More than a cup, a conscious decision
QUALITY, SUSTAINABILITY and CSR
Our specialty coffee DFRNT has:
- 100% natural process. Organic. Ecological.
- No pesticides. No preservatives or colorants.
- We are present from cultivation to roasting.
- We have the best origins (SCA).
The first step of DFRNT.MOVE is to inspire a transformation in the way people see coffee. The goal is for each cup to stop being a simple habit and become an act of impact:
- Leaving behind commercial coffee: We break away from mass production that prioritizes volume over quality.
- Choosing specialty coffee: We promote the consumption of authentic coffee, freshly roasted and grown with respect for nature.
DFRNT.MOVE works by creating a sustainable network that connects every link in the coffee chain:
- Committed small producers: We support those who practice environmentally friendly cultivation, free of pesticides and harmful processes.
- Total transparency: We eliminate intermediaries to ensure that both producers and consumers receive what they deserve: fair treatment and an honest price.
- We support women at risk of social exclusion.
fresh coffee: freshly roasted
Recent and controlled roasting
At DFRNT. we promote a fresh and controlled roasting so that the coffee retains all its flavor and character:
- Temperature controlled throughout the process.
- Perfectly roasted to extract the best flavor from the coffee
Accessibility
Price: For everyone
With DFRNT.MOVE we fight for specialty coffee to be within everyone's reach. That's why:
- We make the purchasing process easy and simple. With subscription: so you receive your coffee week by week
- We eliminate unnecessary costs by reducing the distribution chain.
- We offer high-quality coffee at a fair price, so that no one has to choose between the best and the most affordable.
discover our different values
We'll tell you about it
Quality without intermediaries
We decided to work directly with local farmers, avoiding intermediaries.
We want to obtain high-quality coffee at a better price, which allows us to offer you an exceptional product and, at the same time, support coffee-growing communities.
Thus, we ensure that farmers receive fair compensation for their work and that you enjoy an authentic coffee.
Simplified selection
After trying countless types of coffee, we understood that simplicity is key.
We have preselected the beans that best suit each type of preparation.
You won't have to struggle choosing among hundreds of varieties; we offer you the ideal options to enjoy the perfect coffee according to your preferred method.
Locally roasted for maximum freshness
We bring the green beans to Spain and roast them here before sending them to you.
By roasting the coffee locally, we guarantee its freshness and enhance its unique flavor. We control every stage of the process, from selection to delivery, ensuring you enjoy an unparalleled cup of coffee.
Simplicity and accessibility
Our brand aims to offer coffee of the highest quality in a clean, simple, and accessible way.
We believe that any coffee lover, as we once were, should be able to enjoy better coffee without complications and without paying more than necessary.
We focus on the essentials: bringing the best coffee to your cup in the most direct and transparent way possible.
This is how DFRNT was born
The result of our journey from enthusiasts to experts, built on values we consider fundamental. We invite you to be part of this story and to discover the true flavor of Colombian coffee with DFRNT. Because we know that, like us, you seek something more in every cup.
Freshness of freshly roasted coffee:
We roast our coffee near you, so you can experience the most intense and fresh aroma possible.
Fair prices:
We eliminate intermediaries to offer you the best coffee at an affordable price.
