DFRNT.MOVE

dfrnt. move

The movement to change the coffee culture

Coffee is more than a drink, it is an experience and a daily ritual. At DFRNT.MOVE, we invite everyone to leave behind low-quality commercial coffee and embrace specialty coffee: accessible, responsible, and delicious.

The change begins

The first step of DFRNT.MOVE is to inspire a transformation in the way people see coffee. The goal is for each cup to stop being a simple habit and become an act of impact:

Cultural change: More than a cup, a conscious decision

QUALITY, SUSTAINABILITY and CSR

Our specialty coffee DFRNT has:

100% natural process. Organic. Ecological.
No pesticides. No preservatives or colorants.
"We are present from cultivation to roasting."
We have the best origins (SCA).

The first step of DFRNT.MOVE is to inspire a transformation in the way people see coffee. The goal is for each cup to stop being a simple habit and become an act of impact:

Leaving commercial coffee behind: We break away from mass production that prioritizes volume over quality.
Choosing specialty coffee: We encourage the consumption of authentic, freshly roasted coffee grown with respect for nature.

DFRNT.MOVE works by creating a sustainable network that connects every link in the coffee chain:

Committed small producers: We support those who practice environmentally friendly farming, free from pesticides and harmful processes.
Total transparency: We eliminate intermediaries to ensure that both producers and consumers receive what they deserve: a fair deal and an honest price.
We support women at risk of social exclusion.

fresh coffee: freshly roasted

Recent and controlled toasting

At DFRNT. we promote a fresh and controlled roast so that the coffee retains all its flavor and character:

Temperature controlled throughout the process.
Perfectly roasted to extract the best flavor from the coffee

Accessibility

Price: For everyone

With DFRNT.MOVE we fight for specialty coffee to be within everyone's reach. That's why:

"We make the purchasing process easy and simple. With a subscription: so you can receive your coffee week after week."
We eliminate unnecessary costs by reducing the distribution chain.
We offer high-quality coffee at a fair price, so that no one has to choose between the best and the most affordable.

discover our values dfrnt

We tell you

Quality without intermediaries

We decided to work directly with local farmers, avoiding intermediaries.

We want to obtain high-quality coffee at a better price, which allows us to offer you an exceptional product while also supporting coffee-growing communities.

This way, we ensure that farmers receive fair compensation for their work and that you enjoy an authentic coffee.

Simplified selection

"After trying countless types of coffee, we understood that simplicity is key."

"We have pre-selected those grains that best adapt to each type of preparation."

"You won't have to complicate yourself choosing between hundreds of varieties; we offer you the ideal options so you can enjoy the perfect coffee according to your preferred method."

Local toasted for maximum freshness

We bring the green beans to Spain and roast them here before sending them to you.

By roasting the coffee locally, we guarantee its freshness and enhance its unique flavor. We control every stage of the process, from selection to delivery, ensuring that you enjoy an unparalleled cup of coffee.

Simplicity and accessibility

Our brand seeks to offer the highest quality coffee in a clean, simple, and accessible way.

"We believe that any coffee enthusiast, like we once were, should be able to enjoy better coffee without complicating things and without paying more than necessary."

We focus on the essentials: bringing the best coffee to your cup in the most direct and transparent way possible.

This is how DFRNT was born

"The result of our journey from enthusiasts to experts, built on values that we consider fundamental. We invite you to be part of this story and to discover the true flavor of Colombian coffee with DFRNT. Because we know that, just like us, you seek something more in every cup."